The 7 strategies that make Black Friday worth the work
Plan a Black Friday that's your most profitable weekend of the year, not just your biggest, without the sitewide markdown. Every number on screen, planned live in front of you.
I'm Damian Redpath, founder of Better Digital. We've worked exclusively on Shopify for 7 years, for stores like Allpress Espresso, where order volume is up 600% over the time we've worked together.
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Explore the free Shopify toolsMost Black Friday advice is a promotion. This is a plan.
Pick a discount, run some ads, send some emails. That's how most stores do the weekend, and it's why the weekend gets bigger every year while the profit doesn't.
On Tuesday I'll show you the 7 strategies we use with established Shopify stores to do it differently. I'm not going to list them here, because each one only makes sense once you've seen the number behind it. What I can tell you is what you'll walk out with.
By the end of the session you'll know:
- Walk into November knowing whether the weekend is worth running, and at what number
- Run ads that bring in the customers who'll still be buying from you in March, not just the ones chasing the weekend
- Start the weekend with money in the bank instead of a bill
- Run an offer that protects your margin and still feels generous to the customer
- Keep every sale the traffic brings, instead of losing them at the last step
- Turn a one-off Black Friday buyer into someone who orders again
- Finish the season with a customer base worth more in February than it was in October
We plan the whole season live, every number on screen, then take questions until they run out.
When: Tuesday 22 September, 12:30pm NZST. Set aside 90 minutes for the session and the questions after it.
Where: Live on Zoom. The link arrives by email and text.
Cost: Free.
Replay: There isn't one. This is the final live session.