Most stores don't have a hundred problems. They've got one, and they're usually busy fixing a different one. The Plan finds the real one, puts a dollar figure on it, and names the work that closes it.
You already know something's off. What you haven't got is the number that tells you which thing is costing you most, so every decision about where to spend is a feeling. We read your store, your traffic and your numbers, and we come back with one leak, priced. Not a list of a hundred things. One, with the maths shown, so you can decide what to do about it without taking our word for any of it. You get it written down, in order, ready to act on. Give it to a developer, give it to us, or work through it yourself. It's yours either way.
what lands
One problem, what it costs, and what to do about it.
// the guarantee
That's the whole thing. Nothing to read up on underneath it. We can write that because of who it turns away. If your store's too small for us to find eight and a half grand of annual leak in it, you shouldn't be buying a build from us yet, and we'd rather find that out on our time than yours.
how it runs
Traffic, orders, ad spend, email. Whatever you've got. If your tracking's a mess, say so, that's useful too.
We find where the money's actually going.
On your numbers, not a benchmark.
Including the parts you don't need, and the parts you could do yourself.
the nine layers
Most audits hand you a flat list. The Plan sorts your store into the nine layers that actually move revenue and works them in order. Traffic first, because the wrong visitors break everything downstream. Then conversion. Then retention.
Are you on the channels that match how people buy what you sell?
Are you paying for visitors who were actually looking, or just interrupting?
Does the page match the promise that got them to click?
Does the value carry the price, or do you need a discount to sell?
Is one page trying to serve cold, warm and hot visitors at once?
Is there a specific doubt or obstacle between interest and checkout?
Are new, loyal and lapsed customers spoken to the same way?
Is there a reliable reason and moment for the second order?
Do people get brought back at the right time, or drift off quietly?
a real store, kept anonymous
Their returning-customer rate looked healthy, so nothing on the dashboard flagged it. They were losing 93% of their customers. A buyer who had returned again and again stopped, and nothing in the store noticed or asked why. The fix was never traffic and it was never ads. It was that nobody had built a reason to come back.
where to start
Most people start with the Plan. You don't have to decide about the Build until you've seen what's in front of you.
You find out what's wrong, what it's worth, and what to do. Credits in full if you go on to a Build.
Start the PlanWe close the leak. One buyer, one offer, one funnel, live on your store.
See the Buildquestions
Then do. Everything in the Plan is written to be executed, and it's yours. Plenty of people take it, do the work themselves, and come back when it's paid for itself. That's a good outcome, not a lost sale.
No, but almost everyone should have it. Without it we're guessing at what to build, and you're paying us to guess.
No. An audit hands you problems. This hands you one problem, what it costs, and what to do about it. If you want a hundred-point checklist there are free ones, and we'd rather you used those than paid us for the same thing.
It's common, and it's usually part of the finding. Tell us up front.
The Scan reads your public storefront and tells you which layer looks weakest. The Plan reads your actual numbers, prices the leak in dollars, and tells you what to do in what order. One is a signal. The other is a decision.
Not the fixing. Every quarter you spend not knowing which number is the one hurting you costs more than finding out ever will.
