Your buyer, named and written
Every asset speaks to one person, which is why anything compounds at all.
The Plan finds it and prices it. This is the part where it actually shuts. One buyer, one offer, one page, live on your store, and then we measure what moved.
// before you go further
Not because you can't afford it. Because you haven't got enough orders yet for us to prove it worked inside a month, and we'd rather tell you that now than hand you a maybe. Start with the Plan instead, or take the free Bottleneck Quiz. Come back when the volume's there.
We name the one buyer worth building for and write them down properly. We restage your offer so it carries its own price instead of needing a discount. We build the page that finishes the sentence your ads start, and the emails that get you the second sale. All of it aimed at the same person, which is the bit most stores never manage. Here's the limit, because you should know it before you buy and not after. It works for that buyer and that offer. It won't tell you what to charge across your whole range, and it won't tell you what you're allowed to pay for a customer everywhere else in the business. Those are bigger questions and they're a different piece of work.
what lands
Every asset speaks to one person, which is why anything compounds at all.
You stop needing a discount to move stock.
You get fifteen message angles built from the buyer and offer, ready for your own campaign testing.
It finishes the sentence your ad starts, so you stop paying for clicks you throw away at the door.
The second sale, from customers you already own and already paid for.
A customer you can buy at a profit. Growth becomes a decision instead of a wait.
what it's worth
We're not going to tell you what this is worth. We don't know your numbers yet, and a figure we made up is worth nothing to you.
So work it out. Run the Leak Calculator. Take whatever it says a month and annualise it, then halve it, because you should never buy anything on its best case. If the halved number is still bigger than $8,500, this is arithmetic rather than a leap of faith. If it isn't, don't buy it.
Check it the other way too. What are you spending on ads a month? If it's twelve grand, the Build is about three quarters of one month's spend, once. Every month after it, that same twelve grand buys customers who make you money instead of costing you money. You're not adding a cost. You're fixing the thing the cost runs through.
what you own
One thing worth saying, because of how these usually go.
Everything we build is yours. The buyer we wrote, the offer we restaged, the fifteen hooks ready for your own campaign testing, the page, the tracking. It's not licensed, it's not locked to us, and it doesn't stop working if you stop paying us.
If we never speak again after this, you still have the system and every asset we shipped. That's yours whatever happens next.
a real store, anonymised
A fragrance brand came to us convinced they had a traffic problem. They did not. They had a healthy base of repeat customers, but underneath, buyers were drifting off over time and their dashboards never surfaced it. We went through their data by hand, found the real leak in retention, and built the fixes to the purchase loop. No extra ad spend.
where to start
If you already know what's broken and you just want it built, go straight to the call. If you don't, start with the Plan. It's the cheaper mistake.
Find the leak, price it, and get the order of work. Credits in full toward the Build.
Start the PlanWe close it. One buyer, one offer, one funnel, live on your store.
Book a callquestions
We did, and we were losing money on every build at that price. Not thin margin, actually underwater. We could carry on quoting it and quietly give you the version of the work that fits the number, which is what usually happens. We'd rather put the real price up and do the whole job.
Almost none. You approve the buyer and the offer, then we build it. That's the point of paying someone.
No, but it credits in full, so starting there costs you nothing. Without it we're guessing at what to build.
No. It's one piece of work. When the next leak shows up you know where we are.
We measure it in isolation so you can see what this specific change did, then you decide what's next. Some stores stop there, and that's a fine outcome. Nothing about this locks you into a next thing.
Every month it stays open costs you what it cost you last month.