Shopify CRO that starts with the leak, not a guess.
Most conversion work is a pile of A/B tests hoping something sticks. We do it the other way round. We find the one thing costing you the most, fix it, measure it properly, then move to the next. Diagnosis first, always.
For established Shopify stores in New Zealand and Australia.
Traffic is arriving. Sales are flat. And nobody can tell you why.
You're past the startup phase. The ads work, the store looks good, people are landing. But the sales line has gone sideways and every agency you talk to says the same vague thing: you need more traffic.
You don't have a traffic problem. You've got a leak problem, and it's somewhere between the click and the second purchase. The trouble is you can't see it from the inside, and testing button colours at random is a slow, expensive way to go looking.
Shopify CRO done properly isn't a pile of experiments. It's a diagnosis. Find the leak that is costing the most, fix it, prove it out, then find the next one.
One methodology, run in order
Pouring in more traffic is the reflex fix, and it only works if traffic is actually your leak. Often it isn't: the money is going in conversion or retention, and more visitors just drain away faster. So we read all three pillars of the Revenue System before we change anything.
Traffic
Are the right people arriving, and does the page keep the promise the ad made? The wrong visitors never convert, no matter how good the page is.
Conversion
Offer, page alignment and friction. The three places a ready buyer quietly changes their mind. This is where most of the leak usually is.
Retention
The second order and beyond. A store that only sells once is far more expensive to grow than one that keeps its customers.
You don't have to take our word for where your leak is. Take the Bottleneck Quiz and you'll have a clearer read on the likely layer before you ever need to talk to us.
What working with us actually looks like
No 60-page audit nobody reads. A clear diagnosis, a ranked plan, the fixes built, and proof they worked.
The diagnosis
We review your store and your numbers, then tell you exactly where the money is leaking, ranked by size.
The priority plan
A short, ordered list of the fixes that matter, biggest first. No busywork, no vanity tests. You always know why a thing is next.
The build
We build the fixes, properly, on your store. Offer, page, friction, flows. Done for you, not handed back as a to-do list.
The proof
We measure against your baseline, so you can see exactly what moved and what it was worth. Then we move to the next leak.
// a real store, anonymised
On paper they looked great. They were quietly losing 95% of their customers.
They had plenty of repeat buyers. What nobody could see was how many were quietly slipping away, because the reports averaged it out of sight.
A fragrance brand came to us convinced they had a traffic problem. They did not. Their repeat rate was over 40%, so nothing on the dashboard flagged it. But the repeat activity sat in each customer's first few months, and then they were gone, including some who had placed 50 or more orders. We went through their data by hand and found the real leak: retention, not traffic. We never got to fix it, because their corporate cut the contract.
Two ways to work with us
Start with the Plan unless you already know exactly what's broken.
The Plan
We find the leak, price it, and tell you what to do in what order.
- Your leak, priced on your numbers
- The work, put in order
- If it doesn't find you a leak worth more than the Build costs, you don't pay for it, and you keep the Plan.
The Build
We close it. One buyer, one offer, one funnel, live.
- The Plan credits toward it in full
- Your buyer and offer, written properly
- The page and emails, built live
- Measured against your baseline
Why founders pick us over the loud agencies
We diagnose before we sell
You get a real read on your store before any money changes hands. If the fix is simple, we'll tell you that.
You see it before you buy it
The diagnosis runs on your own store up front. You're weighing real findings about your business, not a pitch and a promise.
Done for you, not handed back
We build the fixes on your store. You're not left with a PDF of homework and a login you never use.
Built in New Zealand, working across the Tasman
Only a couple of hours apart, in a market we work in every day. You talk to the people doing the work, not an account manager reading a script.
Questions, answered straight
What exactly is Shopify CRO?
Conversion rate optimisation is the work of turning more of the visitors you already have into buyers, by finding and fixing what stops them. It's the cheaper half of growth: you've already paid for the traffic, so getting more out of it beats buying more of it.
How is this different from other CRO agencies?
Most run a queue of A/B tests and hope. We diagnose first, across all nine layers, then fix the single biggest leak and prove it out before moving to the next. Fewer changes, bigger ones, in the right order.
How much does it cost?
Two prices, and both are on this page. The Plan is $1,500 and credits toward the Build in full. The Build is $8,500. The call is where we work out which one fits, using your numbers.
Do you guarantee a specific lift?
No, and be wary of anyone who does. We guarantee a diagnosis grounded in your real data and a prioritised plan. The lift depends on your store, your leak and how much you build. We measure everything against your baseline.
Do you work with stores outside New Zealand?
Yes. Most of our work is with established NZ and Australian Shopify stores, and being only a couple of hours apart makes it easy. If you're elsewhere, get in touch and ask.
Can I just start with the free tools?
Please do. Try the calculators and take the quiz. That's the whole point: get a clearer read before you talk to a human. When you're ready, book a call and bring your numbers.
See the leak before you spend another dollar on ads.
Take the quiz, or book a call and we will read your store together, with your numbers in hand.