Shopify CRO that starts with the leak, not a guess.
Most conversion work is a pile of A/B tests hoping something sticks. We do it the other way round. We find the one thing costing you the most, fix it, measure it properly, then move to the next. Diagnosis first, always.
For established Shopify stores in New Zealand and Australia.
Traffic is arriving. Sales are flat. And nobody can tell you why.
You are past the startup phase. The ads work, the store looks good, people are landing. But the sales line has gone sideways and every agency you talk to says the same vague thing: you need more traffic.
You do not have a traffic problem. You have a leak problem, and it is somewhere between the click and the second purchase. The trouble is you cannot see it from the inside, and testing button colours at random is a slow, expensive way to go looking.
Shopify CRO done properly is not a pile of experiments. It is a diagnosis. Find the leak that is costing the most, fix it, prove it out, then find the next one.
One methodology, run in order
Pouring in more traffic is the reflex fix, and it only works if traffic is actually your leak. Often it is not: the money is going in conversion or retention, and more visitors just drain away faster. So we read all three pillars of the Revenue System before we change anything.
Traffic
Are the right people arriving, and does the page keep the promise the ad made? The wrong visitors never convert, no matter how good the page is.
Conversion
Offer, page alignment and friction. The three places a ready buyer quietly changes their mind. This is where most of the leak usually is.
Retention
The second order and beyond. A store that only sells once is far more expensive to grow than one that keeps its customers.
You do not have to take our word for where your leak is. Run the free Store X-ray and you will have the full nine-layer read in minutes, long before you ever need to talk to us.
What working with us actually looks like
No 60-page audit nobody reads. A clear diagnosis, a ranked plan, the fixes built, and proof they worked.
The diagnosis
We run the Store X-ray plus a manual teardown of your store and your numbers, and tell you exactly where the money is leaking, ranked by size.
The priority plan
A short, ordered list of the fixes that matter, biggest first. No busywork, no vanity tests. You always know why a thing is next.
The build
We build the fixes, properly, on your store. Offer, page, friction, flows. Done for you, not handed back as a to-do list.
The proof
We measure against your baseline, so you can see exactly what moved and what it was worth. Then we move to the next leak.
// a real store, anonymised
On paper they looked great. They were quietly losing 93% of their customers.
They had plenty of repeat buyers. What nobody could see was how many were quietly slipping away, because the reports averaged it out of sight.
A fragrance brand came to us convinced they had a traffic problem. They did not. They had a healthy base of repeat customers, but underneath, buyers were drifting off over time and their dashboards never surfaced it. We went through their data by hand and found the real leak: retention, not traffic. So we fixed the purchase loop before spending another dollar on ads.
Ways to work together
Three ways in, depending on how much you want to run yourself. Every one starts from the same diagnosis. Prices are a starting point and confirmed on a call once we have seen the current state of your store and funnel.
Toolkit
For the owner who wants to drive, with an expert reading the map. Our tools plus a guided teardown.
- Full Store X-ray and leak read
- A guided walkthrough of your priorities
- The fix list, yours to build
Funnel Build
Done for you. We build the highest-impact fixes across the leak, then prove they moved.
- Everything in Toolkit
- The priority fixes built on your store
- Before-and-after measurement
- One pillar taken from leaking to solid
Funnel System
Ongoing. We work all three pillars in sequence, month after month, as your growth partner.
- Everything in Funnel Build
- Continuous diagnosis and fixing
- Traffic, conversion and retention
- Monthly proof against baseline
Why founders pick us over the loud agencies
We diagnose before we sell
You get a real read on your store before any money changes hands. If the fix is simple, we will tell you that.
You see it before you buy it
The diagnosis runs on your own store up front. You are weighing real findings about your business, not a pitch and a promise.
Done for you, not handed back
We build the fixes on your store. You are not left with a PDF of homework and a login you never use.
Built in New Zealand, working across the Tasman
Only a couple of hours apart, in a market we work in every day. You talk to the people doing the work, not an account manager reading a script.
Questions, answered straight
What exactly is Shopify CRO?
Conversion rate optimization is the work of turning more of the visitors you already have into buyers, by finding and fixing what stops them. It is the cheaper half of growth: you have already paid for the traffic, so getting more out of it beats buying more of it.
How is this different from other CRO agencies?
Most run a queue of A/B tests and hope. We diagnose first, across all nine layers, then fix the single biggest leak and prove it out before moving to the next. Fewer changes, bigger ones, in the right order.
How much does it cost?
Engagements start from a fixed diagnosis and scale up to an ongoing system. The starting points are on this page; the exact figure depends on your store and is confirmed on a call once we have seen the current state of your store and funnel.
Do you guarantee a specific lift?
No, and be wary of anyone who does. We guarantee a diagnosis grounded in your real data and a prioritised plan. The lift depends on your store, your leak and how much you build. We measure everything against your baseline so you can see it for yourself.
Do you work with stores outside New Zealand?
Yes. Most of our work is with established NZ and Australian Shopify stores, and being only a couple of hours apart makes it easy. If you are elsewhere, get in touch and we will be straight with you about fit.
Can I just start with the free tools?
Please do. Run the Store X-ray, try the calculators, take the quiz. That is the whole point: feel the diagnosis before you talk to a human. When you are ready, book a call and bring your numbers.
See the leak before you spend another dollar on ads.
Run the free Store X-ray, or book a call and we will read your store together, with your numbers in hand.