New customer$28.10
Repeat customer$66.10
// your black friday ceiling
Know the biggest discount your margin can carry.
Put in four costs. Get your cold and repeat-customer discount ceilings, profit at four discount depths, and a VIP credit ladder built around your own hero product.
Your numbers
The worked example is loaded. Replace it with your store’s figures.
$
$
$
Use your blended CAC for a cold sale.
$
%
Fashion and apparel often sit below the general 30 to 40% range. Leave this blank to use 25% as an illustration.
Your discount ceiling
The point where the order hits zero profit, before overhead and tax.
Cold-customer breakeven28.1%
Practical ceiling, with buffer25.1%
Repeat-customer breakeven66.1%
What each order leaves behind
New customers include your ad cost. Repeat customers do not. That difference is why one blanket Black Friday discount can hide two completely different orders.
New customer$13.10
Repeat customer$51.10
New customer-$1.90
Repeat customer$36.10
New customer-$11.90
Repeat customer$26.10
// profit per 100 orders at 30% off$760.00$7.60 average profit per order
The store isn’t unprofitable. The growth might be.
75 new orders contribute -$142.50. 25 repeat orders contribute $902.50.
Using your 25% repeat-customer rate.
Your VIP pass ladder
Ask customers to commit more before the sale, then reward the commitment with store credit. The spend points scale from your hero product, and the bonus grows with each tier.
Want to turn these numbers into the campaign?
Bring your result to a call. We’ll look at the offer, the funnel and the order economics together.
Book a plan call →