If it doesn't find you a leak worth more than the Build costs, you don't pay for it, and you keep the Plan.
That's the whole thing, and there's no fine print underneath it.
The Plan
Find out what's leaking, and what it's worth to close.
one leak, priced
Most stores don't have a hundred problems. They've got one, and they're usually busy fixing a different one. The Plan finds the real one, puts a dollar figure on it, and names the work that closes it.
Right now you're guessing which thing to fix.
You already know something's off. What you haven't got is the number that tells you which thing is costing you most, so every decision about where to spend is a feeling. We read your store, your traffic and your numbers, and we come back with one leak, priced. Not a list of a hundred things. One, with the maths shown, so you can decide what to do about it without taking our word for any of it. You get it written down, in order, ready to act on. Give it to a developer, give it to us, or work through it yourself. It's yours either way.
what lands
What lands
You get one problem, what it costs, and what to do about it.
-
Your leak, in dollars. What it's costing you a month and a year, worked out on your numbers.
-
The layer it's coming from. One of nine across traffic, conversion and retention.
-
The funnel that closes it, and what we'd expect it to be worth.
-
The order to do the work in, and the reason for the order.
-
What you don't need. We'll cross things off before we add anything.
// the guarantee
The risk sits with us.
how it runs
How it runs
You send us the store and the numbers
Traffic, orders, ad spend, email. Whatever you've got. If your tracking's a mess, say so, that's useful too.
We read it against the nine layers
We find where the money's actually going.
We price the leak
On your numbers, not a benchmark.
We tell you what to do, in order
Including the parts you don't need, and the parts you could do yourself.
the nine layers
Nine layers. One of them is yours.
Most audits hand you a flat list. The Plan sorts your store into the nine layers that actually move revenue and works them in order. Traffic first, because the wrong visitors break everything downstream. Then conversion. Then retention.
Channel selection
Are you on the channels that match how people buy what you sell?
Qualification
Are you paying for visitors who were actually looking, or just interrupting?
Page handoff
Does the page match the promise that got them to click?
Offer design
Does the value carry the price, or do you need a discount to sell?
Page alignment
Is one page trying to serve cold, warm and hot visitors at once?
Friction
Is there a specific doubt or obstacle between interest and checkout?
Segmentation
Are new, loyal and lapsed customers spoken to the same way?
Purchase loop
Is there a reliable reason and moment for the second order?
Trigger timing
Do people get brought back at the right time, or drift off quietly?
a real store, kept anonymous
They came to us sure they had a traffic problem.
Their returning-customer rate looked healthy, so nothing on the dashboard flagged it. They were losing 95% of their customers. A buyer who had returned again and again stopped, and nothing in the store noticed or asked why. The leak was never traffic and it was never ads. It was that nobody had built a reason to come back.
95%
of customers were quietly slipping away
Retention
the real leak, hidden in the data
where to start
Two ways in
Most people start with the Plan. You don't have to decide about the Build until you've seen what's in front of you.
you are here
The Plan
$1,500
You find out what's wrong, what it's worth, and what to do. Credits in full if you go on to a Build.
Start the Plan
done for you
The Build
$8,500
We close the leak. One buyer, one offer, one funnel, live on your store.
See the Buildquestions
Answered straight
What if I just want to build it myself?
Then do. Everything in the Plan is written to be executed, and it's yours. Plenty of people take it, do the work themselves, and come back when it's paid for itself.
Do I need the Plan before a Build?
No, but almost everyone should have it. Without it we're guessing at what to build, and you're paying us to guess.
Is this just an audit?
No. An audit hands you problems. This hands you one problem, what it costs, and what to do about it. If you want a hundred-point checklist there are free ones, and we'd rather you used those than paid us for the same thing.
My tracking is a mess. Is that a problem?
It's common, and it's usually part of the finding. Tell us up front.
How is this different from the free quiz?
The quiz narrows the symptoms down to a likely layer. The Plan reads your actual numbers, prices the leak in dollars, and tells you what to do in what order. One is a starting signal. The other is a decision.
The guessing is the expensive part.
Not the fixing. Every quarter you spend not knowing which number is the one hurting you costs more than finding out ever will.