Booking confirmed
You're booked in, and it's me you'll be talking to.
Your calendar invite is on its way to your inbox, and the link to move the time is in there too if anything changes. The rest of this page is here so you know who you're meeting, and what the call is actually like, before we talk.
If part of you is expecting a sales pitch, I get why.
Most people who book a time with me are a little sceptical going in. You've probably spent money on your store before because someone said it would make you money, and either it didn't, or nobody could actually tell you whether it did. So when someone else says they can help, it starts to sound too good to be true, and that's a sensible place to start from.
My background is on both sides of a store. I studied e-commerce, spent years as a software engineer building systems for businesses, and now I spend my days inside Shopify numbers, which means I can usually tell fairly quickly whether a fix is worth paying for. And if the numbers say spending money with me is a bad business decision right now, you'll hear that from me on the call. I told a store owner exactly that this week, because the budget for her launch wasn't there yet, and putting her time in before her money was the better move.
You also won't get handed to an account manager. The person you're talking to is the one who reads your numbers.
Damian Redpath Founder, Better Digital
What the call actually is
People book for all sorts of reasons, so every call's a bit different, but they tend to go the same way.
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We start with your store, not my services.
I'll ask what you sell, who's buying it and what you've already tried, because the right answer changes from store to store and I'd rather not guess at it.
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You'll hear where I'd look first.
Most stores lose money in one of three places, which is getting people in, getting them to buy, or getting them to come back, and usually one of those is costing more than the other two put together. You'll leave knowing which one I'd start with, whether we work together or not.
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Then you decide what happens next.
If there's something I can help with, I'll tell you what it costs and what you'd get for it, and you can take that away and think it over. And if there isn't, I'll tell you what I'd do in your shoes instead.
Ben put it better than I could.
“It doesn't feel like an agency relationship, rather that Damian is part of the Allpress Espresso business.”
Over the time we've worked together, Allpress's online orders have grown by 600%, and subscriptions now bring in over half of their online revenue.
A few of the other store owners I've worked with
If you've got five minutes before we talk
Take the Revenue Bottleneck Quiz. It asks a few questions about your store and points to the one place growth is most likely stuck, so if you bring your result along, we can skip the warm-up and go straight to the useful part.
It also helps if you've got a rough idea of what your best sellers cost you to land, because that's the number most of these conversations come back to.
Need to move the time? Use the link in your calendar invite. And if a question comes up before then, reply to your confirmation email and it comes straight to me.