Paste your store. See what’s leaking, in about forty seconds.
The Store X-ray is a free Shopify and ecommerce store audit, but not the hundred-point checklist kind. It reads your live page across the nine layers that actually move revenue and shows you the one thing to fix first.
+ add the product or collection you care about (optional)
// idle. paste your URL and run the teardown.
What the X-ray reads from your live storefront
The live scan reads your page structure, mobile first viewport, copy, offer signals, trust, speed and repeat-purchase paths, then flags the first issue to fix.
// read from your storefront · speed, seo, mobile, structure
example output · replaced after your scanThis is example output. Run the X-ray and these rows are replaced with evidence from your real public storefront. No store access is needed.
Your Store X-ray is ready.
// other signals in this layer
found in this scan. See the full teardown below.
See your full teardown
Every readable signal, your top three fixes in priority order, and the evidence behind them. Free, it just needs an account.
Create your free account// demo: in production this unlocks for logged-in customers.
Nine layers, three pillars, one order
Most store audits hand you a flat list of a hundred things. The X-ray sorts your store into the nine layers that actually move revenue, grouped into three pillars, and works them in order. Traffic first, because the wrong visitors break everything downstream. Then conversion. Then retention.
Traffic
The right people, on the right page, expecting the right thing. Not more clicks, better-matched ones.
- Channel selectionAre you on the channels that match how people buy what you sell?
- QualificationAre you paying for visitors who were actually looking, or just interrupting?
- Page handoffDoes the page match the promise that got them to click?
Conversion
Belief before price. The value lands, the page fits the visitor, and the real objection is cleared.
- Offer designDoes the value carry the price, or do you need a discount to sell?
- Page alignmentIs one page trying to serve cold, warm and hot visitors at once?
- FrictionIs there a specific doubt or obstacle between interest and checkout?
Retention
The second purchase, designed before the first one ships. Not a discount fired into a cold list.
- SegmentationAre new, loyal and lapsed customers spoken to the same way?
- Purchase loopIs there a reliable reason and moment for the second order?
- Trigger timingDo people get brought back at the right time, or drift off quietly?
Most audits hand you a hundred problems. We hand you one.
A list of a hundred fixes isn’t a plan, it’s a way to feel busy. You can’t do all of it, so you do a bit of everything, and nothing really moves. Worse, half of it doesn’t matter, and you can’t tell which half.
The X-ray does the harder thing. It finds the one layer that’s actually leaking, then puts it in order. Fix traffic before conversion, and conversion before retention, because a downstream fix can’t outrun an upstream leak. Get unqualified traffic sorted first, or your perfect product page is just converting the wrong people. That order is the whole job, and it’s what turns a teardown into a plan you can actually act on.
One fragrance brand looked great on paper. The X-ray found they were quietly losing 93% of their customers, and that the fix was never traffic or ads. It was a reason to come back.
A real store, kept anonymous. The instant X-ray flags the layer. The full, human X-ray we run before a build proves it in your numbers.
The Store X-ray, answered
Is the Store X-ray a free Shopify store audit?
Yes, it’s free. But it’s not the hundred-point checklist kind. It reads your live page and scores it across the nine layers that move revenue, then tells you the one to fix first. The headline is free with no account; the full teardown is free once you create an account.
How long does it take?
About forty seconds. You paste your store URL, it reads the live page, and you answer two quick things a scan can’t see from outside.
Do you need access to my store?
No. The X-ray only reads your public storefront, the same page any visitor sees. The deeper, human X-ray we run before a build looks at your analytics, but only with your permission.
What’s the difference between this and a speed or SEO audit?
A speed or SEO audit checks technical hygiene. The X-ray diagnoses revenue: where you’re losing sales across traffic, conversion and retention, and which single layer to fix first so the others actually pay off.
What do I get at the end?
A headline verdict and your number one issue for free. With a free account you get the full teardown: every layer scored, your top three fixes in priority order, what each one’s roughly worth, and a clear next step. For the exact dollar figure, the X-ray points you to the Conversion Rate Calculator or the LTV Calculator.
What is a store audit, exactly?
A store audit is a structured review of an ecommerce store to find what’s holding back sales. Most audits return a long checklist. The X-ray returns a priority: the single change likely to move revenue most, and the order to work in.
Does it work for stores that aren’t on Shopify?
Yes. The nine revenue layers apply to any ecommerce store. We work mostly with Shopify, but the diagnosis is the same on any platform, with a small caveat for the platform-specific checks.
You can’t fix what you can’t see.
Run the free X-ray on your own store and see exactly where it’s leaking. When you’re ready, we’ll run the full one by hand and prove it in your numbers.