The full diagnosis
The Store X-ray plus our own read of your store and your numbers, so you see all nine layers and exactly where each one stands.
The fast start
Know what to fix, and start today.
diagnosis plus the kit
The Toolkit is the fastest way in. We run the full diagnosis, show you exactly where your store is leaking, and hand you the ranked fix list plus the tools to act on it. You start fixing straight away, no waiting on a build.
Not ready for a whole agency yet? Start with the kit.
You do not need convincing your store could do better. You need to know exactly what to fix, in what order, and have what it takes to start. The Toolkit hands you the read, the priorities and the tools to act on them. It is where plenty of stores start with us, long before they hand over a thing.
who it is for
You want to get moving now
You do not need to be sold on fixing your store. You need to know what to fix, in what order, and have what it takes to start today. The Toolkit gets you moving, and the door to a full build stays open for whenever you want it.
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You want to start fixing this week, not wait weeks for a full build to be scoped.
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You want to know exactly what to work on first, so your effort lands where it pays.
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You are happy to do some of the work yourself, you just need the map and the tools to do it right.
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You want an expert read and a clear plan before you commit to a bigger engagement.
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You are not sure where your biggest problem is, and you want the honest answer first.
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You have some budget to get started and want it spent on the right fix, not guesswork.
what you get
Everything you need to fix it yourself
A guided walkthrough
We talk you through what we found in plain language, so you understand not just what to fix but why it is the thing to fix first.
The ranked fix list
The fixes that matter, ordered by what each one will win you. Yours to keep and work through at your own pace.
The tools to act on it
The X-ray, calculators and dashboard on your side, so you can work the list and measure your own before and after as you go.
No retainer, no lock-in
A one-off, yours to keep. Come back for a done-for-you build if and when you decide you want one.
A straight answer
If the fix is simple, we say so. We would rather you win than sell you work you do not need.
how it works
Four steps, then it is yours
Diagnose
We read your whole store across nine layers and find where your money is leaking.
Walk you through
We sit down together and talk you through what we found, in plain language.
Rank the fixes
We hand you the fixes ordered by what each one will win you, highest-return first.
You get moving
You start on the list straight away, with the map and the tools to do it right.
what we actually build
What your fix list covers
Wherever your leak turns out to be, the list points you straight at it. The usual areas we map.
Offer and pricing structure
Bundles, thresholds, the terms around the buy. The lever that moves conversion before any page work.
Product and landing pages
Structure that carries the promise the ad or search made, so the page finishes the thought instead of restarting it.
Friction and checkout
Speed, trust, the clumsy step, the unanswered question. The quiet reasons a ready buyer walks.
Post-purchase and flows
The second-order window, the win-back, the flows that turn one sale into a habit.
Tracking and measurement
The events and reporting that tell you the truth, so the next call is a decision, not a guess.
Merchandising and collections
How products are grouped, filtered and surfaced, so the right ones get in front of the right buyer.
a real store, anonymised
On paper they looked great. They were quietly losing 93% of their customers.
A fragrance brand came to us convinced they had a traffic problem. They did not. They had a healthy base of repeat customers, but underneath, buyers were drifting off over time and their dashboards never surfaced it. We went through their data by hand and found the real leak in retention, hidden in plain sight. That is exactly what a Toolkit teardown is built to surface.
93%
of customers were quietly slipping away
Retention
the real leak, hidden in the data
Found
what their own reports missed
where it sits
Toolkit is the entry point
Drive it yourself with the Toolkit, have us build it once with Funnel Build, or keep us on for the long game with the Funnel System. Every one starts from the same diagnosis.
you are here
Toolkit
$150.00
/one-off
You drive, with an expert reading the map. Our tools plus a guided teardown and the fix list, yours to build.
Buy now
most popular
Funnel Build
from $1,500
/project
Done for you. We build the highest-impact fixes across the leak, then prove what moved. One pillar, leaking to solid.
Book a call
most popular
Funnel System
from $3,000
/month
Ongoing. We work all three pillars in sequence, month after month, as your growth partner. Continuous proof.
Book a callquestions
Answered straight
What is the Toolkit exactly?
A one-off diagnosis and handoff. We run the full Store X-ray plus a manual read, walk you through it, and give you a ranked fix list to build yourself. No ongoing commitment.
Do I have to build the fixes myself?
Yes, that is the point, and why it costs less than a build. You get the map and the priorities; you do the work. If you would rather we built it, that is Funnel Build.
What does it cost?
The Toolkit is a fixed-price one-off, shown above. You buy it and we get started on your diagnosis, no call needed to get going.
What if I get stuck building a fix?
Come back to us. Plenty of owners start with the Toolkit and move up to a Funnel Build for the fixes they would rather not do themselves.
Can I upgrade to done-for-you later?
Any time. The diagnosis carries straight over into a Funnel Build, so nothing you paid for is wasted.
Want the map before you build?
Buy the Toolkit and we start on your diagnosis, or run the free Store X-ray first and see the leak for yourself.