The Revenue System
Find the leak before you buy the fix.
Traffic, conversion and retention are connected. We work through nine layers to find the one holding your store back, then put a number on the fix.
- 01
Traffic
the right buyers- Channel Selection
- Traffic Qualification
- Page Handoff
- 02
Conversion
the first fix in this example- Offer Design
- Page Alignment ← start here
- Friction Removal
- 03
Retention
the next purchase- Customer Segmentation
- Purchase Loop
- Trigger Timing
An illustration, not a result from your store. Here, Page Alignment is the first thing to investigate. Your numbers decide where we start.
Which sounds like your store?
The same flat sales can come from very different problems. Choose a symptom to see one layer worth investigating.
This is a starting point. The quiz narrows it down; your store and customer numbers tell us what to fix first.
The page isn't matched to who's actually arriving.
The core offers, year-round.
Start with the Plan to find the problem, or the Build when you know what needs fixing. Prices in NZD + GST.
The Funnel Plan
We find the leak, price it, and tell you what to do in what order.
If it doesn't find you a leak worth more than the Build costs, you don't pay for it, and you keep the Plan.
Start with the PlanThe Funnel Build
We close it. One buyer, one offer, one funnel, live.
The Plan credits toward it in full.
See the Build// Black Friday 2026
The Black Friday Build
Your Black Friday campaign, planned, built and managed. We work through the economics, test the message, build the offer and page, and run the follow-up as the campaign goes live.
The standard Funnel Build closes one leak for one buyer and offer. The Black Friday Build includes campaign management through the seasonal rollout.
The right people, not just more of them.
Traffic is the most misdiagnosed pillar, because flat sales look like they should be cured by more visitors. Usually the channel isn't broken. The matching is. Its job is to get the right people to the right page carrying the right expectation.
Diagnose this pillar with the Bottleneck Quiz and the Temperature-Match Checker.
L1 · Channel Selection
Show up where your buyers already are, not where the competition is loudest. One channel matched properly beats five spread thin.
L2 · Traffic Qualification
An ad's job is to sort, not sell. A click is a question, not a purchase. Write to make the right people lean in and the wrong people scroll past.
L3 · Page Handoff
The page finishes the thought the ad started. When the two don't line up, you pay for the click and throw away the sale in the same breath.
A belief problem wearing a button-colour costume.
Conversion is won when the right person believes the value before they reach the price, and lost when they don't. That's why endless cosmetic testing rarely moves anything. The work is to make the value land, on the right page, with the real objection cleared away.
Diagnose this pillar with the Bottleneck Quiz, the Conversion Rate Calculator, the Objection Inventory and the Offer Audit Checklist. Read more on Shopify CRO →
L1 · Offer Design
If you have to discount to sell, it's a value problem, not a price one. Build a value stack so the offer is plainly worth more than the asking price.
L2 · Page Alignment
One page can't sell to cold, warm and hot at once. Match the page, and the message on it, to the temperature of the traffic hitting it.
L3 · Friction Removal
Test beliefs, not buttons. Find the real objection in the customer's own words and clear it. Data tells you what; customers tell you why.
Architecture, not luck.
A repeat customer isn't luck. The second purchase is designed into the first, the best customers are known and treated differently, and the timing follows the customer rather than the calendar. Get those right and retention becomes the cheapest growth you have.
Diagnose this pillar with the LTV Calculator.
L1 · Customer Segmentation
Not all customers are worth the same investment. Know your best by recency, frequency and value, and spend where it compounds.
L2 · Purchase Loop
The second purchase is designed into the first. The forty-eight hours after an order is the warmest a customer will ever be. Most stores waste it on a receipt.
L3 · Trigger Timing
Time-based flows are guessing dressed up as automation. Fire on what people do, timed to them, so the message arrives when it's wanted.
A little deeper, when you need it.
Two recent guides for each pillar. The full library is there when you want to keep reading.
questions
The method, explained.
What is the Revenue System?
It's our diagnostic method for Shopify growth: three connected systems, Traffic, Conversion and Retention, and the nine layers inside them. We find the one constraint capping revenue, fix it in the right order, and prove it.
How is a traffic problem different from a conversion problem?
They feel the same, flat sales, but they live in different layers. A traffic problem is usually about matching the right people to the right page. A conversion problem is about whether the right person believes the value before they reach the price. The fix for each is completely different, which is why diagnosis matters.
How do I know which of the nine layers is broken?
Take the Bottleneck Quiz. You describe the symptom in your own words and it hands back the likely layer underneath, plus the next move.
What is a good Shopify conversion rate?
It depends on your traffic and category, which is exactly why conversion rate is a symptom, not a diagnosis. A healthy-looking rate can still hide a leak in your offer, your page or the friction. Use the calculator for the gap and the Bottleneck Quiz for the likely layer.
Where should I start?
Take the Bottleneck Quiz. It narrows the symptoms down to the most likely layer, with no call required. From there the right next step is clearer.
Why is the Black Friday Build a different price?
The Funnel Build is NZ$8,500 + GST for one buyer, one offer and one funnel. The Black Friday Build is a separate NZ$9,600 + GST seasonal project: offer economics, message testing, the offer page and follow-up, with campaign management as each stage goes live. Ad spend is separate.
Start with the thing you can see.
Take the free Bottleneck Quiz. Bring the symptom, and leave with a clearer place to look.